Crowdfunding organizations that work with payment service provider WePay Inc., and have integrated WePay’s application programming interface into their Web sites, are creating $1.5 million in daily payments for the Palo Alto, Calif.-based company. Adopting that strategy makes sense, says Todd Ablowitz, president of Littleton, Colo.-based Double Diamond Group. “One of the holy grails in starting a new payments company is to find a niche that is growing like crazy and becoming the best at it,” Ablowitz says. That can lead to tremendous growth in a high-margin business, he says. “Focusing on crowdfunding is their way to become very strong in a new and fast-growing market.”
http://digitaltransactions.net/news/story/4344
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